Google Advertising Campaign

Google Advertising Campaign

Advertising Campaigns for AiN Dealers

Designed exclusively for AiN Dealers, these Google Ad campaigns are expertly optimized to deliver the highest possible ROI. Choose from three campaign options tailored to your needs:

  1. Search Ads
    These are Google’s standard text-based ads that appear at the top of relevant search result pages. They effectively target users actively searching for your services.
  2. Performance Max Ads
    Google’s newest campaign type, Performance Max, provides the broadest reach across platforms, including Search, Display, Discover, Gmail, Maps, and YouTube. Each campaign requires a 60-second video, with video design costs included in the setup fee. Purchase ads for two or more services to receive one video free.
  3. Premium Combo Ads
    This advanced campaign starts with a Search Ad for each service to identify and engage your ideal audience. After 1-3 months, a matching Performance Max campaign is launched, leveraging AI and audience insights from the Search Ad. This combination delivers a powerful advertising strategy with exceptional ROI.

Included Terms and Conditions

  • Ad Spend: A customer-provided credit card will be charged directly by Google to cover the daily ad spend, typically billed after $500 has been spent.
  • Commitment: This program offers multiple discounts and requires a 12-month commitment. Early cancellations are subject to a payment of 50% of the remaining monthly admin fees.
  • Flexibility: Daily Google ad spend can be adjusted anytime upon request.

With Rize Marketing’s tailored Google Ad campaigns, AiN Dealers can confidently boost their online presence and drive measurable business results.

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Google Ads

Google Ads is a powerful online advertising platform that enables businesses to reach potential customers through Google's vast network, including its search engine, partner websites, and YouTube. With over 90% of online searches conducted on Google, this platform provides a unique opportunity to target audiences precisely where they are actively seeking products, services, or solutions.

How Google Ads Work

Google Ads operates on a pay-per-click (PPC) model, where businesses bid on specific keywords to display their advertisements. When users search for those keywords, relevant ads appear at the top or bottom of the search results page. Advertisers only pay when someone clicks on their ad, ensuring a cost-effective marketing strategy.

Why Use Google Ads

  • Highly Targeted Reach: Google Ads allows businesses to define their audience based on demographics, location, interests, and search intent. This ensures your ads are shown to the right people at the right time, maximizing the likelihood of conversions.
  • Measurable Results: Unlike traditional advertising methods, Google Ads provides detailed analytics, enabling businesses to track metrics such as clicks, impressions, conversions, and ROI. 
  • Cost Efficiency: With the PPC model, businesses control their budgets, bidding strategies, and spending limits. Small businesses can compete with larger competitors by targeting niche markets and focusing on specific keywords.
  • Immediate Visibility: Organic SEO strategies take 6-12 months to yield results, but Google Ads can place your business at the top of search results instantly. 
  • Scalability and Flexibility: Google Ads campaigns can be scaled up or down depending on business needs and market conditions. 
  • Competitive Advantage: If your competitors are using Google Ads, not participating can mean losing potential customers. Staying visible ensures your brand remains competitive in your industry.

Standard Search Ads

Google Search Ads are targeted, pay-per-click advertisements that appear on search results pages, helping you reach potential customers actively searching for relevant products or services.

Performance Max Ads

Google Performance Max Ads is a campaign type leveraging AI to optimize across all Google channels, maximizing conversions by targeting the right audience with affordable budget spend.

Premium Combo Ads

Combining Google Search Ads with Performance Max Ads boosts visibility, maximizes reach, and leverages AI-driven targeting for optimal conversions across search, display, and YouTube channels.

Google Search Ads

Google Search Ads are a cornerstone of online advertising, designed to connect your business with potential customers actively searching for your products or services. These ads appear prominently at the top and bottom of Google’s search results pages, marked as “Sponsored” or “Ad,” making them highly visible to users with strong purchase intent.

Operating on a pay-per-click (PPC) model, Google Search Ads require advertisers to bid on keywords relevant to their business. When users search for those keywords, Google’s algorithm determines which ads to display based on factors such as bid amount, ad relevance, and landing page quality. You are charged only when users click on their ads, ensuring cost-effectiveness.

One of the standout features of Google Search Ads is their precision targeting. Rize Marketing can tailor your campaigns based on location, language, device type, and even the time of day. This ensures your ads are shown to the right audience, maximizing the likelihood of conversions.

Google Performance Max Ads

Google Performance Max Ads is an AI-powered campaign type designed to maximize advertising performance across all of Google's inventory, including Search, Display, YouTube, Gmail, and Discover. Unlike traditional campaigns that focus on individual platforms, Performance Max combines machine learning and automation to optimize ads for the best possible results.

With Performance Max, Rize Marketing sets up your specific goals—such as increasing online sales, generating leads, or driving store visits—and Google's algorithms determine the ideal audience, placements, and ad formats to achieve those objectives. This campaign type streamlines the process by automating bidding, targeting, and creative optimization, ensuring ads are shown to the right audience at the right time.

Performance Max offers detailed insights into which segments and creative assets drive results, enabling continuous refinement. By harnessing this all-in-one solution, businesses can expand their reach, improve ROI, and simplify campaign management while achieving their marketing goals effectively.

Premium Combo Search +PM Ads

Combining Google Search Ads with Google Performance Max Ads creates a comprehensive advertising strategy that enhances visibility, reach, and conversions. Search Ads target specific queries, ensuring your business appears when users actively seek your products or services. This precise intent-based targeting is essential for capturing high-quality leads.

On the other hand, Performance Max Ads leverage AI to expand your reach across Google’s entire ecosystem, including Display, YouTube, Gmail, and Discover. By automating targeting and creative optimization, Performance Max complements Search Ads by engaging users who might not actively search but fit your audience profile.

Together, these campaigns provide a balanced approach. Search Ads ensure intent-based precision, while Performance Max drives brand awareness and discovers new opportunities. Combining the two creates synergy, allowing businesses to maximize ROI, cover the entire customer journey, and make data-driven adjustments to meet specific marketing goals effectively.

Search +Display +Discover +Maps +YouTube

Performance Max video ads for YouTube are a powerful tool to maximize your brand's visibility and engagement through Google's advanced AI technology. These ads leverage the vast reach of YouTube, one of the world’s largest video platforms, to connect with audiences at every stage of the customer journey.

Our video ads are tailored dynamically to resonate with different audience segments, helping capture attention and drive action. With in-depth performance insights, our video ads can identify with your ideal audiences and drive the best results, refining campaigns for maximum ROI.

Our standard Performance Max videos are approximately 60 seconds long and leverage videos from manufacturers that your business is a offical dealer for. With voice overs and call to actions, our videos drive significantly more traffic than Google's AI generated videos. 1 video per service is included.

View some examples below:

Live Dashboard Customer Interface

The Live Dashboard is a dynamic tool that consolidates data from various digital marketing platforms into a centralized, easy-to-use dashboard. By seamlessly integrating data from Google Analytics, Google Search Console, Google Ads, Google Business Profile, and third-party SEO tools and soruces, the Live Dashboard provides a comprehensive view of our client’s digital marketing performance. This unified approach allows our clients to monitor key metrics such as website traffic, search rankings, ad performance, and local business engagement in real time.

The platform’s customizable visualizations and filters make it easy to highlight important insights like click-through rates, impressions, keyword rankings, and conversion rates. The Live Dashboard’s ability to blend data sources ensures a holistic perspective, enabling our clients to identify trends, track campaign effectiveness, and pinpoint opportunities for growth. 

With the ability to integrate multiple data sources and update in real time, the Live Dashboard helps businesses make informed, data-driven decisions, improving strategies and driving success in a competitive digital landscape.

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