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We take the view that brand marketing is an approach to communications, sales, product, and service that grows the asset of your brand’s equity and identity. Each program is custom tailored and designed to your specific goals and specifications.
What is brand marketing? And how can it help my business?
A crucial part in being a successful brand is understanding how to market your brand as a whole. Brand marketing is important in so many ways because successful brand marketing can help establish a solid brand association and communicate your brand’s identity. But...
What is Google EAT? And can it help improve your SEO score?
Everyone has to eat. And would you believe that making sure your website eats is also important? Figuring out the way to boost traffic to your website is a key step in planning success for your business. Search Engine Optimization (SEO) is a big factor in gaining...
8 popular types of digital marketing and how your business can use it to grow
When the internet was launched in the late 20th century, it opened up a new form of marketing: digital marketing. Marketing efforts were now able to reach platforms such as search engines, social media, smartphones, tablets, and anything else that accessed the...
10 helpful tips to recession-proof your business
Why it's essential to market your business now more than ever. It's often periods of crisis or downturns in the economy that present you with the greatest opportunity to gain a leg up on your competition and to not only survive but thrive. In order to prepare for...
5 Ways to Build Positive Brand Association
“Products are made in a factory but brands are created in the mind.” -Walter Landor There are many thoughts that go into a person determining why they are going to shop from a certain brand. Details such as personal experience, the company’s public image, and even...
7 Popular Marketing Myths
Marketing is such a vast concept and contains many different avenues. With being such a large and important field, there are many different myths that arise involving this industry. Sometimes it might be hard to differentiate fact versus myths with there being so many...
What is SEO? And how does it work?
WHAT IS SEARCH ENGINE OPTIMIZATION? Search Engine Optimization (also referred to as SEO) refers to efforts of increasing your site’s visibility when people search for services or products that you may offer on search engines like Google and Bing. These major search...
Breaking Down the Brand Cycle
Understanding the 9 Phases of the Brand Cycle When you google “The Brand Cycle” links to bicycle shops and fitness centers flood the page. It's not until a...
25 Website Essentials
Essential Features for your Business’s Website In order for your business to thrive, an online presence is essential, whether in the form of social media or a website. As you spend blocks of time and energy in order to create a user experience that attracts customers...
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