The 1O1
Staying up to date.
All about your business.
We take the view that brand marketing is an approach to communications, sales, product, and service that grows the asset of your brand’s equity and identity. Each program is custom tailored and designed to your specific goals and specifications.
5 Ways to Build Positive Brand Association
“Products are made in a factory but brands are created in the mind.” -Walter Landor There are many thoughts that go into a person determining why they are going to shop from a certain brand. Details such as personal experience, the company’s public image, and even...
7 Popular Marketing Myths
Marketing is such a vast concept and contains many different avenues. With being such a large and important field, there are many different myths that arise involving this industry. Sometimes it might be hard to differentiate fact versus myths with there being so many...
What is SEO? And how does it work?
WHAT IS SEARCH ENGINE OPTIMIZATION? Search Engine Optimization (also referred to as SEO) refers to efforts of increasing your site’s visibility when people search for services or products that you may offer on search engines like Google and Bing. These major search...
Breaking Down the Brand Cycle
Understanding the 9 Phases of the Brand Cycle When you google “The Brand Cycle” links to bicycle shops and fitness centers flood the page. It's not until a...
25 Website Essentials
Essential Features for your Business’s Website In order for your business to thrive, an online presence is essential, whether in the form of social media or a website. As you spend blocks of time and energy in order to create a user experience that attracts customers...
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