The 1O1
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We take the view that brand marketing is an approach to communications, sales, product, and service that grows the asset of your brand’s equity and identity. Each program is custom tailored and designed to your specific goals and specifications.
Captivate and Convert: The Best Booth Options for Your Next Show
The Power of Trade Shows Trade shows are crucial for many businesses' marketing strategies, offering a unique platform to connect face-to-face with potential customers and enhance brand awareness. Partnering with Rize Marketing for your booth design and marketing...
Local SEO: Get Found by Customers Who Matter
Don’t settle for just getting found through your SEO efforts. Invest in an SEO plan that ensures your ideal customers can find you. SEO is an ongoing effort, and the success you see will solely depend on the effort you put into it. Cheaper doesn’t always mean better,...
Wrap It Up: Pro Tips for Eye-Catching Vehicle Graphics
Advertising in motion; marketing at 60 MPH. That’s what branded vehicle graphics get you. Think of the last time you saw a branded vehicle that caught your attention. Vehicle graphics often captivate people because they stand out in the crowd. Drivers pass many blank,...
Professional Scriptwriting, Storytelling, & AI-Driven Avatars
We recently discussed the power of video production for showcasing smart home technology on our blog. Now, let’s dive deeper into the process of creating captivating videos that inform, entertain, and inspire your audience. The immersive nature of video allows for a...
Make Your Mark: The Vital Role of Branded Products
Consumers are given choices daily and usually buy a name-brand product rather than an unfamiliar one. A recent study shows that 50% of consumers will likely buy from a company whose logo they easily recognize. Additionally, Hubspot shares that direct traffic is the...
The Power of Video Production in Showcasing Smart Home Tech
If a picture is worth a thousand words, what is a video worth? In today's fast-paced world, the answer is "priceless.” With ever-shortening attention spans, videos have become one of the most captivating marketing techniques. Videos appeal to many senses, making them...
Crafting an Ecommerce Strategy for Business
If you’ve been keeping up with our blog, The 1O1, you likely know our recommendations for having a business website. Having a website is a crucial factor in the growth of your business. Why not take it a step further with an Ecommerce platform? A fully functioning...
Responsive Website Design for Business
If you have just opened your business or prioritized marketing, you’ve likely heard you need a business website. A well-designed, functional website is the online foundation of your business, providing a presence and voice. However, just publishing a website is not...
A Successful Business Social Media Profile
4.8 billion users spend an average of 2 hours and 24 minutes daily on social media. Smart Insights reports that 150 million new users have created social media accounts within the last year. Is this enough reason to use social media for your business? Good social...
Digital Marketing Analytics Explained
On our blog, The 1O1, we’ve walked you through the process of a successful digital marketing strategy, including website design, SEO, PPC, email marketing, and content marketing. But what good does a marketing campaign do if you can’t analyze the results to determine...
Why Content Marketing Matters
Content marketing is a long-term strategy that focuses on building relationships with your target audience by consistently delivering high-quality, relevant content that educates the reader. In short, content marketing is storytelling. Your audience and customer base...
The Ultimate Guide to Email Marketing
Email marketing is a form of digital marketing that involves sending promotional messages to subscribers via email. The core goals of email marketing are maintaining contact, converting leads, distributing news, collecting opinions, and generating engagement. Email...
PPC vs. SEO: What’s the Difference?
You’ve probably heard of SEO (search engine optimization), but what about SEM or PPC? Search engine marketing (SEM) is the umbrella term that covers both SEO and PPC (pay-per-click). In general, SEM is the process of driving traffic to your website from search...
Build an Effective and Efficient SEO Plan
SEO stands for Search Engine Optimization. What’s that? Optimization is the process of improving your website or content to rank higher on search engines, like Google. The main difference between SEO and paid advertising is that SEO is “organic,” meaning that you...
Unlocking Success: The Key Elements That Make a Website Stand Out
Websites have become essential to businesses, and to leverage your digital marketing strategy, you should drive traffic to your website or landing page. A well-designed, functional website is the online foundation of your business, providing a presence and voice. Your...
Think Digital – Build a Successful Business with Digital Marketing
Marketing has transformed and moved online over the last decade, making it a necessity for any company wanting to become or remain successful. Gone are the days of successful newspaper ads and door-to-door sales. Digital marketing is a fast and effective way to catch...
3 different ways to respond to public criticism when your partnership goes wrong
“Cancel culture” according to Rolling Stone is “a way for a new generation of people to practice free speech.” It is a way to draw attention to things like insensitive remarks or aggressive behaviors that come from people or brands. When it comes to companies needing...
7 Important Steps of the Sales Process
Having enough sales is something that can make or break a business, especially when it comes to local and small businesses. Now, what makes sales successful is having an organized plan. Understanding what is known as a sales process can help you and your sales team...
Here are 11 Killer Closing Techniques to Help Boost Your Sales
When it comes to sales, closing is a vital part of the process. It is typically the main goal of any sales rep. Closing means that a sale is about to be made. The operative word there is “about” because the step of closing still requires a little bit of action....
What is brand marketing? And how can it help my business?
A crucial part in being a successful brand is understanding how to market your brand as a whole. Brand marketing is important in so many ways because successful brand marketing can help establish a solid brand association and communicate your brand’s identity. But...
What is Google E-A-T?
Everyone has to eat. Would you believe that making sure your website eats is also important? Figuring out a way to boost traffic to your website is an extensive step in planning success for your business. Search Engine Optimization (SEO) is a leading factor in gaining...
8 popular types of digital marketing and how your business can use it to grow
When the internet was launched in the late 20th century, it opened up a new form of marketing: digital marketing. Marketing efforts were now able to reach platforms such as search engines, social media, smartphones, tablets, and anything else that accessed the...
10 helpful tips to recession-proof your business
Why it's essential to market your business now more than ever. It's often periods of crisis or downturns in the economy that present you with the greatest opportunity to gain a leg up on your competition and to not only survive but thrive. In order to prepare for...
5 Ways to Build Positive Brand Association
“Products are made in a factory but brands are created in the mind.” -Walter Landor There are many thoughts that go into a person determining why they are going to shop from a certain brand. Details such as personal experience, the company’s public image, and even...
7 Popular Marketing Myths
Marketing is such a vast concept and contains many different avenues. With being such a large and important field, there are many different myths that arise involving this industry. Sometimes it might be hard to differentiate fact versus myths with there being so many...
What is SEO? And how does it work?
WHAT IS SEARCH ENGINE OPTIMIZATION? Search Engine Optimization (also referred to as SEO) refers to efforts of increasing your site’s visibility when people search for services or products that you may offer on search engines like Google and Bing. These major search...
Breaking Down the Brand Cycle
Understanding the 9 Phases of the Brand Cycle When you google “The Brand Cycle” links to bicycle shops and fitness centers flood the page. It's not until a...
25 Website Essentials
Essential Features for your Business’s Website In order for your business to thrive, an online presence is essential, whether in the form of social media or a website. As you spend blocks of time and energy in order to create a user experience that attracts customers...
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