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All about your business.
We take the view that brand marketing is an approach to communications, sales, product, and service that grows the asset of your brand’s equity and identity. Each program is custom tailored and designed to your specific goals and specifications.
Why Content Marketing Matters
Content marketing is a long-term strategy that focuses on building relationships with your target audience by consistently delivering high-quality, relevant content that educates the reader. In short, content marketing is storytelling. Your audience and customer base...
The Ultimate Guide to Email Marketing
Email marketing is a form of digital marketing that involves sending promotional messages to subscribers via email. The core goals of email marketing are maintaining contact, converting leads, distributing news, collecting opinions, and generating engagement. Email...
PPC vs. SEO: What’s the Difference?
You’ve probably heard of SEO (search engine optimization), but what about SEM or PPC? Search engine marketing (SEM) is the umbrella term that covers both SEO and PPC (pay-per-click). In general, SEM is the process of driving traffic to your website from search...
Build an Effective and Efficient SEO Plan
SEO stands for Search Engine Optimization. What’s that? Optimization is the process of improving your website or content to rank higher on search engines, like Google. The main difference between SEO and paid advertising is that SEO is “organic,” meaning that you...
Unlocking Success: The Key Elements That Make a Website Stand Out
Websites have become essential to businesses, and to leverage your digital marketing strategy, you should drive traffic to your website or landing page. A well-designed, functional website is the online foundation of your business, providing a presence and voice. Your...
Think Digital – Build a Successful Business with Digital Marketing
Marketing has transformed and moved online over the last decade, making it a necessity for any company wanting to become or remain successful. Gone are the days of successful newspaper ads and door-to-door sales. Digital marketing is a fast and effective way to catch...
3 different ways to respond to public criticism when your partnership goes wrong
“Cancel culture” according to Rolling Stone is “a way for a new generation of people to practice free speech.” It is a way to draw attention to things like insensitive remarks or aggressive behaviors that come from people or brands. When it comes to companies needing...
7 Important Steps of the Sales Process
Having enough sales is something that can make or break a business, especially when it comes to local and small businesses. Now, what makes sales successful is having an organized plan. Understanding what is known as a sales process can help you and your sales team...
Here are 11 Killer Closing Techniques to Help Boost Your Sales
When it comes to sales, closing is a vital part of the process. It is typically the main goal of any sales rep. Closing means that a sale is about to be made. The operative word there is “about” because the step of closing still requires a little bit of action....
What is brand marketing? And how can it help my business?
A crucial part in being a successful brand is understanding how to market your brand as a whole. Brand marketing is important in so many ways because successful brand marketing can help establish a solid brand association and communicate your brand’s identity. But...
What is Google EAT? And can it help improve your SEO score?
Everyone has to eat. And would you believe that making sure your website eats is also important? Figuring out the way to boost traffic to your website is a key step in planning success for your business. Search Engine Optimization (SEO) is a big factor in gaining...
8 popular types of digital marketing and how your business can use it to grow
When the internet was launched in the late 20th century, it opened up a new form of marketing: digital marketing. Marketing efforts were now able to reach platforms such as search engines, social media, smartphones, tablets, and anything else that accessed the...
10 helpful tips to recession-proof your business
Why it's essential to market your business now more than ever. It's often periods of crisis or downturns in the economy that present you with the greatest opportunity to gain a leg up on your competition and to not only survive but thrive. In order to prepare for...
5 Ways to Build Positive Brand Association
“Products are made in a factory but brands are created in the mind.” -Walter Landor There are many thoughts that go into a person determining why they are going to shop from a certain brand. Details such as personal experience, the company’s public image, and even...
7 Popular Marketing Myths
Marketing is such a vast concept and contains many different avenues. With being such a large and important field, there are many different myths that arise involving this industry. Sometimes it might be hard to differentiate fact versus myths with there being so many...
What is SEO? And how does it work?
WHAT IS SEARCH ENGINE OPTIMIZATION? Search Engine Optimization (also referred to as SEO) refers to efforts of increasing your site’s visibility when people search for services or products that you may offer on search engines like Google and Bing. These major search...
Breaking Down the Brand Cycle
Understanding the 9 Phases of the Brand Cycle When you google “The Brand Cycle” links to bicycle shops and fitness centers flood the page. It's not until a...
25 Website Essentials
Essential Features for your Business’s Website In order for your business to thrive, an online presence is essential, whether in the form of social media or a website. As you spend blocks of time and energy in order to create a user experience that attracts customers...
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