We recently discussed the power of video production for showcasing smart home technology on our blog. Now, let’s dive deeper into the process of creating captivating videos that inform, entertain, and inspire your audience. The immersive nature of video allows for a deeper connection with your audience, making it a more effective tool for conversion than alternatives. Our video production services include professional scriptwriting, storytelling, and AI-driven avatars. These videos are beneficial for showcasing products or services, brand storytelling, educational content like tutorials or webinars, and testimonials or case studies. Let’s look at the steps involved in creating alluring videos, but first, here is what videos can do for you and your business.

Why Video?

Videos have proved themselves successful as they appeal to many senses, making them more memorable and impactful than other forms of content. Video opens the door for authenticity, which 86% of consumers state is a driving factor when purchasing products. If you think about it, video is only one step away from face-to-face marketing, the most powerful method. Videos drive engagement and build trust. Surveys show that people are twice as likely to share video content with their friends than any other type of content. The more times a video is shared, the higher the engagement. Additionally, video is a unique medium that allows you to connect with your audience on a deeper level through storytelling and personalized delivery.

Professional Scriptwriting & Storytelling

As marketers, we know that content is king. Similarly, the script is the soul of any video. While graphics and sounds are entertaining, what truly matters is what your video says or portrays. It is not just about stringing words together but rather about weaving a narrative that resonates with the audience on an emotional level. It’s about creating a storyline that captures the essence of the message and delivers it compellingly. Creating scripts and telling stories in video involves mastering the challenges unique to this medium, where pacing and delivery are essential for maximum impact.

Presentation on laptop in person's lap

Understanding the terminology used in video editing gives you a leg up. According to Tella, a scene is any change of camera angles, locations, or time. Video editors use multiple techniques and special effects to connect scenes seamlessly, creating a coherent and engaging narrative. The arrangement and manipulation of scenes can significantly influence the pacing, mood, and overall storytelling. Typically, we show these scenes on a storyboard before video creation. A storyboard is a graphic organizer that plans a narrative and often shows the scenes and script side by side to give the full effect. These steps are vital in video creation, and this is what you can expect when developing videos with Rize AVS.

Our planning phase begins with a creative brief where we will gather your insights and any necessary information the videographer should incorporate. After the briefing, we will launch the storytelling process, where we draft and conceptualize the scenes and script. Combining these elements will maximize its success and, sequentially, your success. Once the storyboard is approved, we will create the voiceover and move to our video creation process. Our team develops everything from the transitions and effects to the avatar persona. We will then provide you a proof of the video that, when approved, will go into the final stage of production, which is final file rendering.

AI-Driven Avatars

AI avatars are the future of personalized engagement because these virtual personas can be customized to suit any demographic, providing a personalized experience that traditional videos cannot match. This technology opens up limitless possibilities for creating innovative and interactive content for the AVS industry. Our library of avatars is very diverse and contains 114 options that can be customized to fit your video best, changing the language and accent the avatar speaks. At your request, our premium services can include creating an avatar of you that clones your appearance and voice while mimicking your expressions and inflections.

People standing in front of green screen

Colossyan shares that, unlike traditional videos, which often require casting actors and shooting scenes, you can represent specific individuals, characters, or brand mascots by tailoring AI avatars. This personal touch creates a deeper connection with the audience, making the content more relatable and engaging. Not only are AI avatars good for adding personalization, but also for time and efficiency. The pre-production and production phases can take hours, even days, to complete for only a few minutes of usable video footage. However, avatars can tremendously reduce the amount of time that goes into creating videos. If you have a series of videos to publish, an AI avatar can help eliminate the need to film multiple sessions. If you provide a script or work with us to develop one, we can pair it with your AI avatar and produce a video without consuming your time.

Rize Video Production

Videos are an effective way of engaging your customers. Professionally crafted, high-quality videos rapidly aid the communication of your brand and help you stand out from the noise in your local markets. Are you ready to Rize above the rest? Contact us today to begin!

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