by Kasey Whitenack | May 25, 2023 | General Marketing and Branding
“Cancel culture” according to Rolling Stone is “a way for a new generation of people to practice free speech.” It is a way to draw attention to things like insensitive remarks or aggressive behaviors that come from people or brands. When it comes to companies needing...
by Kasey Whitenack | Jan 24, 2023 | General Marketing and Branding
A crucial part in being a successful brand is understanding how to market your brand as a whole. Brand marketing is important in so many ways because successful brand marketing can help establish a solid brand association and communicate your brand’s identity. But...
by Kasey Whitenack | Oct 14, 2022 | General Marketing and Branding, Sales Management and Tips
Why it’s essential to market your business now more than ever. It’s often periods of crisis or downturns in the economy that present you with the greatest opportunity to gain a leg up on your competition and to not only survive but thrive. In order to...
by Kasey Whitenack | Sep 16, 2022 | General Marketing and Branding
“Products are made in a factory but brands are created in the mind.” -Walter Landor There are many thoughts that go into a person determining why they are going to shop from a certain brand. Details such as personal experience, the company’s public image, and even...
by Kasey Whitenack | Aug 15, 2022 | General Marketing and Branding
Marketing is such a vast concept and contains many different avenues. With being such a large and important field, there are many different myths that arise involving this industry. Sometimes it might be hard to differentiate fact versus myths with there being so many...
