4.8 billion users spend an average of 2 hours and 24 minutes daily on social media. Smart Insights reports that 150 million new users have created social media accounts within the last year. Is this enough reason to use social media for your business? Good social media profiles will help you gain more online exposure, connect with your customers, and improve your online reputation. Your social media profiles are often the first encounter that someone has with your brand, and you want that first impression to make the visitor interested in knowing more about you. Our team at Rize AVS has developed a comprehensive list of compelling reasons your business should invest in social media marketing. Let’s look at what a successful business social media profile can provide.

Why Social Media for Business?

A successful social media profile will help your business attract and connect with potential customers and create awareness about your products or services. Having a social media presence gives you insights into different aspects of your company that you might not have gotten before. You are increasing your brand awareness, sales, and connectivity and gaining insight into your competitor’s strategies.

Brand Awareness

Consumers confronted with choices are simply more likely to buy a name-brand product than an unfamiliar one. When developing a brand, you want to be in front of as many people as possible. Social media marketing heightens your chances of being seen by a large audience. With some effort, you can employ advertising and marketing strategies to increase brand awareness among consumers, creating an economic moat that prevents competitors from gaining additional market share.

Lady holding cell phone on social media

Increase Sales

Think of when you found a product from a social media post or ad. Now, think of how many times you’ve purchased a product you found through social media. Consumers rely on social media to discover new brands, products, and services. If you have an established following, you can make sales directly on the platform using Facebook Shop, Instagram Shopping, etc. If you are still building your following, utilize social media ads to increase impressions and sales.

Provides Connectivity

Use social media to stay connected with your customers by engaging and interacting with them, providing one-on-one support, sharing content, and answering questions. Adding a call-to-action to your posts makes contacting you easy. Instead of having to remember your phone number or snap a picture of a billboard, your followers see your advertisements when it is convenient for them. They are already on their phones, so your call-to-action button connects to you instantly!

Insight to Competitors

Competitors typically keep everything private. However, social media gives you insight into their products, how they market them, and what seems to be working. If you don’t want to monitor your competitors, you can take inspiration from large brands that are utilizing social media. Of course, you only see the base layer of interaction analytics, but some insight is better than none.

What Makes a Successful Social Media Profile?

For your audience to find you, your social media strategy has to match the persona you’ve given your business. Be strategic when naming your profile and choosing your username since you typically can’t change them later. The company name is usually best for both, and you will want to ensure your usernames are the same across all platforms. Account images are more tricky, but it’s always a good idea to incorporate your company logo into these images. According to Neil Patel, your bio is the perfect place to put your elevator pitch and a link to your website. With these core areas of your profile completed correctly, you have taken the first step to a successful social media journey.

Male hands on laptop looking at analytics

Popular Social Media Platforms

Every platform has a different outlook and requirements. Don’t worry; you don’t have to be a professional to get started. We’ve found that the most popular platforms for business are Facebook, Instagram, X (formerly Twitter), YouTube, and Pinterest. All of these platforms do wonders for your brand awareness. Facebook allows you to share links, images, and text and create groups or events. Instagram is a more visual platform where you can share up to 10 images per post. X helps build brand awareness through trending topics and engaged audiences. YouTube is a video-based platform where you can share updates or tutorials. Users on Pinterest are discovering new brands and products every week and pinning them to their boards, creating evergreen content. Utilizing one, some, or all of these platforms is guaranteed to broaden your audience.

Rize Can Help

At Rize AVS, we work with your business to connect with potential customers via social media platforms and help them better understand your brand, services, and products. With our tailored plans, we can optimize your social media marketing for your audience. Our social media services include original posts, custom images, account audits, and ad management. Juggling multiple social media channels can be a scary task, so let our experts help! Contact our team at Rize AVS today!

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