Website Updates for Orangewire

Website Updates for Orangewire


Proposed is a series of updates to the front-end of the website for a fresh aesthetic appearance as well as improved call-to-action and overall experience. This will set the stage for the ongoing SEO and Content Plan moving forward outline on the following pages.

Menu / Footer General Updates

  • Remove “Home” and enlarge/bolden remaining menu items
  • Enlarge/bolden phone number along with call-to-action text
  • Relabel “Systems” to Solutions – and put first
  • Relabel “Process” to How It Works
  • Remove/Hide “Featured Project” – leaving main “Portfolio” gallery
  • Footer – remove contact form – replace with banner/bar with call-to-action message and link to Contact Us page

Home Page Updates

  • Replace slider with new single hero image and overlay message with call-to-action button
  • Update intro layer text – formatting to sentence-case
  • Update Environments layer to title “Solutions” – replace current 3 blocks with two rows of 4 (total 8) – each linked to corresponding pages
  • Featured Product/Solution Layer – with graphic, blurb and action button to contact or learn more
  • Add Reviews layer – grabbing several 5-Stars from Google Review

Solutions Section (previously “Systems”)

  • Add Systems landing page to help improve navigation and customer experience
  • Expand each service page to a 3 layer enhanced page layout – add text layer and video layer – with standard Rize content where applicable – additional content can be added anytime via StudioTask
  • NOTE: SEO Plan (outlined separately on following page) to start introducing enhanced content landing pages (1500+ words) for specific solutions

Miscellaneous Updates

  • Update About Us page to create 2 separate layers each with photos to go along current text – photos ideally more personal of OrangeWire – either of owner (Dave) or similar
  • Replace current set of Videos with 8 new videos (ie. Control4, Sonos, etc.)

NOTE: Additional edits to update images, add/remove pages, or any other change requests are available at an additional cost estimated hourly. ($150/hr)

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