The Power of Video Production in Showcasing Smart Home Tech

If a picture is worth a thousand words, what is a video worth? In today’s fast-paced world, the answer is “priceless.” With ever-shortening attention spans, videos have become one of the most captivating marketing techniques. Videos appeal to many senses, making them more memorable and impactful than other forms of content. Professionally crafted, high-quality videos rapidly aid the communication of your brand and help you stand out from the noise in your local market. Our team at Rize AVS can develop videos that capture and hold your audience’s attention. Here are some other benefits videos can bring to your company.

How Videos Can Boost Sales

According to Neil Patel’s Psychology of Videos, marketing videos show your brand’s personable and human side. Video opens the door for authenticity, which 86% of consumers state is a driving factor when purchasing products. If you think about it, it’s only one step away from face-to-face marketing, the most powerful method. Videos drive engagement and build trust. Surveys show that people are twice as likely to share video content with their friends than any other type of content. The more times a video is shared, the higher the engagement. Additionally, video is a unique medium that allows you to connect with your audience on a deeper level through communication, education, and inspiration.

Communication

Forbes shares that viewers retain more of a message when they watch it in a video compared to reading it in text. This advantage makes video-based content a powerful tool for communicating with customers, ensuring your message is heard and remembered.

Education

According to Production Hub, professional video production allows businesses to educate their audience about their brand identity, values, and unique selling propositions in a visually appealing manner. High-quality videos can leave a lasting impression on viewers, helping to establish a positive brand image and increase brand awareness.

Inspiration

By carefully selecting music, utilizing camera angles and movements, and incorporating powerful visuals, businesses can create a sensory experience that evokes specific emotions. This emotional resonance can inspire viewers and increase their likelihood of engaging with the content and taking desired actions.

How to Effectively Use Video for Smart Home Technology

As smart home technology advances, videos are essential in showcasing the benefits. Lifestyle videos are the most effective way to convey the need to invest. Showing the equipment working in its environment will encourage viewers to purchase. We typically recommend avoiding tutorials or “how-to” videos as they require more frequent updates due to equipment and interface upgrades. Instead, here are a few types of videos we find successful.

Explainer Videos

Explainer videos empower customers to grasp complex concepts effortlessly. These videos can help your customers understand how your product or service can help them with their challenges. They typically explain how the buyer can overcome an issue by hiring the company or purchasing their product.

Demonstration Videos

Demonstration videos vividly illustrate how your product seamlessly integrates into their everyday life. These videos show the customer how something works and can effectively sell customers on your product or service. Ideally, these videos show your customers the benefits of your products.

Product Review Videos

Product review videos provide an unbiased and credible perspective, helping customers make informed decisions. These can be very effective in encouraging buyers to purchase. Product review videos help viewers understand how consumers have used your products or services and answer questions they might have.

Videos & SEO

How does video fit into your already established marketing and SEO efforts? (Perhaps you’re still researching SEO. If so, hop over to our blog, The 1O1, and learn more). According to Lemons Studio, search engine algorithms love video content because viewers love video content. 96% of consumers watch explainer videos to understand a product or service. A product or explainer video embedded into your website is an incredible asset for your ecommerce store, giving your customers the confidence they need to purchase. In short, Google cares about video, and you should, too. Typical search engine algorithms scan the text on your website and the media. If your website has intriguing content and captivating videos, search engines will consider it valuable and boost its ranking.

Rize Above the Rest

Overall, videos catch viewers’ attention and often lead to conversions. Our team at Rize AVS offers numerous video production packages, including brand identity, spotlight, animated, announcement, and presentation videos. As a multi-discipline marketing agency with decades of industry experience and expertise, we develop videos that provide the best results. Contact us today to Rize above!