by Marc Bally | Oct 26, 2023 | Email Marketing
Email marketing is a form of digital marketing that involves sending promotional messages to subscribers via email. The core goals of email marketing are maintaining contact, converting leads, distributing news, collecting opinions, and generating engagement. Email...
by Marc Bally | Oct 18, 2023 | PPC, Advertising
You’ve probably heard of SEO (search engine optimization), but what about SEM or PPC? Search engine marketing (SEM) is the umbrella term that covers both SEO and PPC (pay-per-click). In general, SEM is the process of driving traffic to your website from search...
by Marc Bally | Oct 11, 2023 | SEO
SEO stands for Search Engine Optimization. What’s that? Optimization is the process of improving your website or content to rank higher on search engines, like Google. The main difference between SEO and paid advertising is that SEO is “organic,” meaning that you...
by Marc Bally | Oct 4, 2023 | Website Design, Digital Marketing
Websites have become essential to businesses, and to leverage your digital marketing strategy, you should drive traffic to your website or landing page. A well-designed, functional website is the online foundation of your business, providing a presence and voice. Your...
by Marc Bally | Sep 27, 2023 | Digital Marketing
Marketing has transformed and moved online over the last decade, making it a necessity for any company wanting to become or remain successful. Gone are the days of successful newspaper ads and door-to-door sales. Digital marketing is a fast and effective way to catch...
