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“Cancel culture” according to Rolling Stone is “a way for a new generation of people to practice free speech.” It is a way to draw attention to things like insensitive remarks or aggressive behaviors that come from people or brands. When it comes to companies needing...
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A crucial part in being a successful brand is understanding how to market your brand as a whole. Brand marketing is important in so many ways because successful brand marketing can help establish a solid brand association and communicate your brand’s identity. But...
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Why it’s essential to market your business now more than ever. It’s often periods of crisis or downturns in the economy that present you with the greatest opportunity to gain a leg up on your competition and to not only survive but thrive. In order to...
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“Products are made in a factory but brands are created in the mind.” -Walter Landor There are many thoughts that go into a person determining why they are going to shop from a certain brand. Details such as personal experience, the company’s public image, and even...
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Marketing is such a vast concept and contains many different avenues. With being such a large and important field, there are many different myths that arise involving this industry. Sometimes it might be hard to differentiate fact versus myths with there being so many...
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