by Kasey Whitenack | Nov 11, 2022 | Uncategorized
When the internet was launched in the late 20th century, it opened up a new form of marketing: digital marketing. Marketing efforts were now able to reach platforms such as search engines, social media, smartphones, tablets, and anything else that accessed the...
by Kasey Whitenack | Oct 14, 2022 | General Marketing and Branding, Sales Management and Tips
Why it’s essential to market your business now more than ever. It’s often periods of crisis or downturns in the economy that present you with the greatest opportunity to gain a leg up on your competition and to not only survive but thrive. In order to...
by Kasey Whitenack | Sep 16, 2022 | General Marketing and Branding
“Products are made in a factory but brands are created in the mind.” -Walter Landor There are many thoughts that go into a person determining why they are going to shop from a certain brand. Details such as personal experience, the company’s public image, and even...
by Kasey Whitenack | Aug 15, 2022 | General Marketing and Branding
Marketing is such a vast concept and contains many different avenues. With being such a large and important field, there are many different myths that arise involving this industry. Sometimes it might be hard to differentiate fact versus myths with there being so many...
by Kasey Whitenack | Jun 21, 2022 | Digital Marketing, Websites
WHAT IS SEARCH ENGINE OPTIMIZATION? Search Engine Optimization (also referred to as SEO) refers to efforts of increasing your site’s visibility when people search for services or products that you may offer on search engines like Google and Bing. These major search...
